Traditions and bureaucracy

I was catching up with some friends on a few drinks. They are marketing managers of some very big and well known brands. I was telling what I have been doing at work. They were telling how much headaches they have been getting working with their agencies on some recent campaigns. So the discussion led us to the question why we don’t work together: they need marketing agencies and I am working in one.

Their answer is “yes but no way, we will not commission you.” Read the rest of this entry »