This place is about random happenings @ East.

Digital and offline marketing, in recession

Posted: February 9th, 2009 | Author: elliot | No Comments »

The other day for an afternoon coffee, I went to a bookshop and bought a big bunch of magazines – fashion, travels, news, design, games and photography. It seems that most of the stories and articles inside can be found somewhere in their websites. Similar information are given even more in depth in different blogs and forums. But they are nicely printed, full of big images, and the ads are fun to flip through. Apparently I just spent some 50 euros without much thinking.

Many have claimed that print advertisement is ineffective (or even dead). Or then, more and more people stop watching TV these days. People are all getting so accustomed to following news and trends in blogs, forums, widgets and social networks. That everything has become dominantly digital.

In the meantime, book sales in Finland have increased in the past years. Read the rest of this entry »

Where is marketing going?

Posted: January 22nd, 2009 | Author: timo | No Comments »

Finnish association for advertisers (Mainostajien Liitto) released their latest advertising barometer (sorry, in Finnish). During it’s 30 year history, these are the worst figures so far. Basically what it says is:
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Traditions and bureaucracy

Posted: December 30th, 2008 | Author: elliot | 1 Comment »

I was catching up with some friends on a few drinks. They are marketing managers of some very big and well known brands. I was telling what I have been doing at work. They were telling how much headaches they have been getting working with their agencies on some recent campaigns. So the discussion led us to the question why we don’t work together: they need marketing agencies and I am working in one.

Their answer is “yes but no way, we will not commission you.” Read the rest of this entry »

MMO, in-game marketing and GTA Online?

Posted: November 12th, 2008 | Author: elliot | 3 Comments »

To many MMO players, today is a special day. Millions of World of Warcraft (WOW) players have been anticipating the release of the latest expansion.
My local video game stored has promotion all over their windows about the midnight release sales tonight. I am a confused video game addict. Instead WOW, I am a faithful follower of Lord of the Rings Online (LOTRO). I am dying to touch and taste the second commercial release of the saga, Mines of Moria, next week :-)   Read the rest of this entry »

What is cool and what is not (or how to get banned from digg)?

Posted: November 11th, 2008 | Author: timo | 2 Comments »

Most of the marketing I encounter these days is in the internet. And these days, its not just banners on sites or spam emails on my inbox. Its everywhere I look. Its in every service I use. That’s the price of the free.
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