Digital and offline marketing, in recession

The other day for an afternoon coffee, I went to a bookshop and bought a big bunch of magazines – fashion, travels, news, design, games and photography. It seems that most of the stories and articles inside can be found somewhere in their websites. Similar information are given even more in depth in different blogs and forums. But they are nicely printed, full of big images, and the ads are fun to flip through. Apparently I just spent some 50 euros without much thinking.

Many have claimed that print advertisement is ineffective (or even dead). Or then, more and more people stop watching TV these days. People are all getting so accustomed to following news and trends in blogs, forums, widgets and social networks. That everything has become dominantly digital.

In the meantime, book sales in Finland have increased in the past years. Read the rest of this entry »

PaperVision3D and Anaglyph technology

I want to introduce one interesting example how can be implemented Anaglyph technology using flex & papervision3d.
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Innovation is Dull and Obvious

Why it is so hard? How to know what will be next hit product or service that will turn the market around? Why is it so hard to predict future to capture the next wave of success with the just right product at the just right time? Innovations are tough.

Or is it too hard after all?
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