This place is about random happenings @ East.

Free workgroup resourcing planner

Posted: April 9th, 2010 | Author: krum | No Comments »

Anyone managing production work for more than two or three people, has probably faced the problem of managing work allocations. So have we. That’s why we have created a nice little AIR-application for workgroup resource allocations. Oh, and its completely free for anyone to use! Read the rest of this entry »


How about some greeting cards?

Posted: April 6th, 2010 | Author: timo | No Comments »

Little example of East’s design and Flex (Flash) coding skills @ http://cardengine.east.fi/. This is a ecard-maker, which has been used as a part of some campaigns.


Welcome to new East!

Posted: April 1st, 2010 | Author: krum | No Comments »

Please welcome our brand new look!

In case you wonder, visualization on the front page is a graphical representation of our version control system activity from few of the projects we’ve been building the past twelve months. Check out the Subversion visualization tool to make your own visualizations.


Digital and offline marketing, in recession

Posted: February 9th, 2009 | Author: elliot | No Comments »

The other day for an afternoon coffee, I went to a bookshop and bought a big bunch of magazines – fashion, travels, news, design, games and photography. It seems that most of the stories and articles inside can be found somewhere in their websites. Similar information are given even more in depth in different blogs and forums. But they are nicely printed, full of big images, and the ads are fun to flip through. Apparently I just spent some 50 euros without much thinking.

Many have claimed that print advertisement is ineffective (or even dead). Or then, more and more people stop watching TV these days. People are all getting so accustomed to following news and trends in blogs, forums, widgets and social networks. That everything has become dominantly digital.

In the meantime, book sales in Finland have increased in the past years. Read the rest of this entry »


Why economic downturn is GOOD for your business

Posted: January 13th, 2009 | Author: lari | No Comments »

In middle of this economical downturn it is hard find positive things from constant flow of ever more negative news. At the same time there is great need to find positive signs things getting better, worst being experienced already? While these are news we may have still to wait why not try to see other side of coin.

Less money, more results

Read the rest of this entry »


Are you in discontinuous business?

Posted: November 14th, 2008 | Author: lari | 1 Comment »

Challenge and opportunity of continuous development

With some perspective of doing various kind of development projects I am more and more convinced that in many cases the challenge and opportunities of continuous development still remains to be fully discovered. Project being big or small, product or service – the same challenges seem to exist. Read the rest of this entry »


Productivity in a Multitasking environment

Posted: November 10th, 2008 | Author: krum | 2 Comments »

This article is oriented most towards the Project management people but with slight modification you can apply it for all kind of daily activates.

Multitasking is a proven Productivity killer. No doubt about this. But we are living in a multitasking world no matter if we are talking about our personal live or our job and have to survive somehow. Trying to get rid of it will not help, it is simply not possible. What we can do is an OPTIMIZATION.

There are number of ways to do this and each and everyone have to find what fits him best. Read the rest of this entry »


Linux still not ready for the prime time

Posted: October 8th, 2008 | Author: svetlio | No Comments »

You may think that Linux must have received great boost after Microsoft shoot itself in the foot with Vista fiasco, however real data show different story. People are relay migrating out of the Microsoft OS-es but very few of them end as Linux users. Apple seems to be the winner here. Read the rest of this entry »